Coca-Cola

Last edited by Tonya Hennessey on April 22, 2008 - 11:22pm

Name of work:

I'd Like the World to Buy A Coke

Subtitle:

The Life and Leadership of Roberto Goizueta

Year published:

1998

Review:

mainstream account of company's chief executive in 1990s

Basic information

Name of author or organization:

David Greising

Type of work:

book

Format:

print

ISBN number:

0471345946

Length:

334 pp

Crocodyl Company Profile:

122 reads
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